At the end of 2021, Nike (NYSE: NKE) became one of the first brands to launch a metaverse store. In its first five months after going live, Nikeland was visited by over 7 million people worldwide. Visitors to Nikeland, which is built on Roblox, can create an avatar and try on and purchase virtual products and interact with other visitors.
Meta (NASDAQ: META), the parent company of Facebook, and Jio Platforms have launched e-commerce capabilities inside WhatsApp, allowing residents of India to...
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