Businesses have different e-commerce needs, but it’s still about the customer

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SCOTTSDALE, Ariz. — There is no question that e-commerce finally found its footing during the COVID-19 pandemic, with consumers flocking to online sites, led by Amazon, to fulfill their needs and wants in a frictionless and efficient way.

Business-to-business e-commerce has been slower to catch on, but it too has finally entered the mainstream. In a report released Wednesday, Amazon Business — the B2B e-commerce arm of the company — reported that 91% of B2B buyers now prefer to make purchases...

https://www.freightwaves.com/news/businesses-have-different-e-commerce-needs-but-its-still-about-the-customer

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