It’s no secret that the process of moving freight has many moving parts. Within that lies the bidding process — the very beginning part and one of the most important.
There is plenty of variability in how the bidding process rolls out. Generally speaking, it consists of shippers gathering bids from asset-based and non-asset-based potential transportation partners.
According to Andrew Lynch, co-founder and president of Zipline Logistics, there is potential for error without a strategic bidding...
https://www.freightwaves.com/news/things-cpg-shippers-should-consider-when-running-bids