Consumer, carrier relationships both thrive when transportation expectations are clear

Consumer demands surrounding product availability, shipping times and visibility into orders have grown significantly over the past several years. As a result, the price — both in dollars and damaged reputation — of late or damaged deliveries has skyrocketed. Meeting these demands is a team effort that involves shippers, carriers, retailers and technology providers.

While meeting consumer demands can be a consistent challenge, service hiccups are most likely to occur during demand surges....

https://www.freightwaves.com/news/consumer-carrier-relationships-both-thrive-when-transportation-expectations-are-clear

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