Danish shipping company Maersk has unveiled plans to launch a unified brand by integrating several of its brands, including Hamburg Süd and Sealand, under a single structure.
The move is expected to help the company expand its offering and be more able to meet logistical requirements on a daily basis.
Maersk acquired the shipping companies of Hamburg Süd and Sealand in 2017 and 1999, respectively.
The company will conduct an in-depth assessment to conclude each brand’s future in various...
https://www.ship-technology.com/news/maersk-unveils-plans-unified-brand/