- Boxed wine — or bag-in-box (BIB) per industry terms — has historically been dismissed by people looking to purchase quality wine.
- Its less-than-desirable reputation stems from a number of factors, not aided by shoddy versions and the image it conveys.
- A cardboard box fitted with a spigot and filled with a bag of wine hardly screams connoisseur.
- However, rejecting it for not being a smooth glass bottle isn’t giving boxed wine the chance it deserves.
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