Though each company’s approach to driver coaching is different, one thing usually remains the same: When the safety office calls, the driver’s first thought is probably: “What did I do this time?”
If the only time drivers ever hear from the safety office, or a fleet manager for that matter, is when they’re being told they did something wrong, they will always associate that phone number with news that might ruin the rest of their day.
One of the first things you as a safety professional or fleet...
https://www.freightwaves.com/news/8-practices-to-improve-your-driver-coaching-strategy