Logistics is a relationship-based business. It is no surprise then that players across the industry pour into partnerships and place a premium on service. For carriers, this means living up to service agreements and delivering on key performance metrics. For shippers, it often means taking steps to become a “shipper of choice.”
For brokers, excellence lies in standout customer service. The problem, however, is that most brokerages have a customer service problem, according to Waggon Founder...
https://www.freightwaves.com/news/improving-broker-reputation-starts-with-integrity