Companies across the supply chain have been laser-focused on improving visibility and increasing efficiency to lower costs and improve customer experience in recent years. In the process, all of these companies have come up against a familiar foe: friction.
“At a high-level, you can think of friction as the aspects of supply chain operations that slow us down, create delays and result in human error,” project44 Senior Director of Product Marketing Eric Fullerton said. “It’s all the elements that...