Driver retention starts with commitment to engagement

Driver turnover is one of the trucking industry’s most ubiquitous and evergreen concerns. The annual industrywide turnover rate has consistently come in at over 90% since the 1990s. Conversations about turnover and retention often hinge heavily on pay, but that is only part of the story. While drivers certainly care about their paychecks, another factor may be even more responsible for this yearly exodus: poor engagement.

It is true that drivers often receive a bump in pay – via higher per-mile...

https://www.freightwaves.com/news/driver-retention-starts-with-commitment-to-engagement

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