Shippers are not sitting around waiting for your cold call. They are busy. They are cautious. And more than anything, they are looking for consistency and professionalism in the carriers they choose. As we move deeper into 2025, crafting a shipper outreach strategy that is effective requires more than just sending a few emails or making a few phone calls. It demands a system, a plan, and a mindset that aligns with how real business relationships are built today. This is not about “getting...
https://www.freightwaves.com/news/crafting-a-shipper-outreach-strategy-that-works