2022 Sales and Marketing Summit

Selling to strangers

On today’s episode Dooner and The Dude are coming to you live from the FreightWaves Sales & Marketing virtual event. On the show you’ll learn how to accelerate your social media growth with Launch House’s Toby Howell. Check out his twitter thread on 22 audience building principles to 10x your following in 2022.

Your video has gone viral on TikTok, now what? Hawke Media’s Erik Huberman teaches us how to convert a hit video into paying customers. 

Outreach.io’s Brooke Bachesta reminds us that tools...

https://www.freightwaves.com/news/selling-to-strangers

Sales & Marketing recap: Good company culture thrives on communication

FIRESIDE CHAT TOPIC: Hiring for culture or hiring for a resume?

DETAILS: Learn about the importance of company culture and true employee satisfaction with Kyle Kosco from Legion Logistics.

SPEAKER: Kosco is the chief people person for Legion Logistics.

BIO: Kosko is responsible for recruiting, retaining and developing talent, as well as growing Legion’s brand and managing all vendor relationships. Prior to joining Legion, he was the director of marketing at Sizemore & Company.

KEY QUOTES FROM...

https://www.freightwaves.com/news/sales-marketing-recap-good-company-culture-thrives-on-communication

Sales & Marketing recap: Successful B2B marketing starts with knowing the audience

This fireside chat recap is from the FreightWaves Sales and Marketing Summit on Wednesday.

FIRESIDE CHAT TOPIC: Turning B2B into B2C by focusing on the needs of the individual

DETAILS: Sales professionals can adjust a marketing strategy for a variety of audiences and increase success by tailoring the message. 

SPEAKERS: Sylvia Cintron, vice president of sales and marketing at Forward Air, and FreightWaves reporter Kaylee Nix.

BIOS: Cintron has more than 25 years of experience navigating the sales...

https://www.freightwaves.com/news/successful-b2b-marketing-starts-with-knowing-the-audience