2022 Sales & Marketing Summit

Sales & Marketing recap: Attracting talent amid the Great Resignation

Experts chat about how to attract talent amid the Great Resignation.

This fireside chat recap is from FreightWaves’ Sales & Marketing Summit on Wednesday.

FIRESIDE CHAT TOPIC: The Great Resignation and attracting sales talent in 2022

DETAILS: Employees are resigning at record rates as jobless claims return to pre-pandemic levels. Kevin Hill, executive publisher at FreightWaves, and Adrian Chapman discuss how freight sales professionals are evaluating companies and how companies are attracting and retaining top freight sales talent.

SPEAKER: Chapman is the owner and...

https://www.freightwaves.com/news/sales-marketing-recap-attracting-talent-amid-the-great-resignation

Sales & Marketing recap: Growth plan key to building client relationships

This recap is from the FreightWaves Sales & Marketing Summit on Wednesday.

FIRESIDE CHAT TOPIC: How to grow accounts after onboarding them.

DETAILS: Chris Jolly and Shannon Breen discuss strategies to develop long-term relationships with clients after onboarding them.

SPEAKERS: Breen is the co-CEO and founder of FreightVana, and Jolly is the founder of CJolly Freight Consulting.

BIO: Breen has more than 10 years of logistics experience, starting out at Knight-Swift Transportation before founding...

https://www.freightwaves.com/news/sales-marketing-recap-growth-plan-key-to-building-client-relationships

Sales & Marketing recap: Making the leap to running your own brokerage

Kevin Hill, executive publisher at FreightWaves, and Michael Fullam, managing partner and co-founder at SandTable.

This fireside chat recap is from FreightWaves’ Sales & Marketing Summit.

FIRESIDE CHAT TOPIC: Becoming an agent or operating under your own authority.

DETAILS: A discussion on launching a freight brokerage.

INTERVIEWER AND SPEAKER: Kevin Hill, executive publisher at FreightWaves, and Michael Fullam, managing partner and co-founder at SandTable, an agent-based third-party logistics provider.

BIO: Fullam has held roles in all primary functions of freight brokerage including sales, operations,...

https://www.freightwaves.com/news/sales-marketing-recap-making-the-leap-to-running-your-own-brokerage

Sales & Marketing recap: Good company culture thrives on communication

FIRESIDE CHAT TOPIC: Hiring for culture or hiring for a resume?

DETAILS: Learn about the importance of company culture and true employee satisfaction with Kyle Kosco from Legion Logistics.

SPEAKER: Kosco is the chief people person for Legion Logistics.

BIO: Kosko is responsible for recruiting, retaining and developing talent, as well as growing Legion’s brand and managing all vendor relationships. Prior to joining Legion, he was the director of marketing at Sizemore & Company.

KEY QUOTES FROM...

https://www.freightwaves.com/news/sales-marketing-recap-good-company-culture-thrives-on-communication

Sales & Marketing recap: Scaling up with FreightTech

This fireside chat recap is from FreightWaves’ Sales & Marketing Summit on Wednesday.

FIRESIDE CHAT TOPIC: Scaling up sales with FreightTech

DETAILS: Your company won new business but can it sustain it? In this fireside chat, Nick Dangles, co-founder of FreightTech consulting firm Kinetic, describes the problems of scaling sales within logistics companies and how the tech companies he works with help solve the range of challenges logistics providers inevitably face.

SPEAKER: Nick Dangles,...

https://www.freightwaves.com/news/sales-marketing-recap-scaling-up-with-freighttech

Sales & Marketing recap: Kevin Nolan’s advice — ‘Be long-term greedy.’

This keynote is from the FreightWaves Sales & Marketing Summit.

KEYNOTE:: Fail fast, sell faster with Kevin Nolan

DETAILS: Cassandra Gaines and Kevin Nolan discuss how accessibility and accountability are the foundation of a sales organization. They also dive into the importance of costumes — even dressing up as fitness guru Richard Simmons — and incentivizing sales teams with spiffs like Nike Air Force 1 sneakers.

SPEAKER: Kevin Nolan, founder, Nolan Transportation Group

BIO: Nolan is all about...

https://www.freightwaves.com/news/sales-marketing-recap-kevin-nolans-advice-be-long-term-greedy

Sales & Marketing recap: The art of driver recruitment

Matt Beach (right), president of Ten4 Recruiting, chats with Thomas Wasson, FreightWaves’ enterprise trucking carrier expert.

This fireside chat recap is from the FreightWaves Sales & Marketing Summit.

FIRESIDE CHAT TOPIC: How to recruit drivers in a tight market

DETAILS: Competition for truck drivers is as fierce as ever, with carriers offering lavish bonuses and upping the ante with higher and higher rates. So what does it take to successfully recruit drivers?  

SPEAKERS: Matt Beach, president of Ten4 Recruiting, chats with Thomas Wasson, FreightWaves’ enterprise trucking carrier expert.

BIO: Beach has served as...

https://www.freightwaves.com/news/sales-marketing-recap-the-art-of-driver-recruitment

Sales & Marketing recap: Driving perishables sales

This fireside chat recap is from FreightWaves’ Sales & Marketing Summit on Wednesday.

FIRESIDE CHAT TOPIC: Working with drivers and customers to boost perishables sales.

DETAILS: A freight contractor from the heart of America’s “Salad Bowl” explains how truck brokers are keeping fruits and vegetables from perishing before they get to consumers during the supply chain crisis. 

SPEAKER: Colby Varley is a sales associate with Advanced Transportation Services Inc.

BIO: Born and raised in Salinas,...

https://www.freightwaves.com/news/sales-marketing-recap-driving-perishable-sales

Sales & Marketing recap: How to use TikTok for freight marketing

The Sales & Marketing Summit dove into using social media platforms such as TikTok to gain an audience.

This fireside chat recap is from FreightWaves’ Sales & Marketing Summit on Wednesday.

FIRESIDE CHAT TOPIC: Using TikTok in 2022 sales and marketing campaigns

DETAILS: Social media content creators Luke Kostka and Blythe Brumleve, founder and host at Digital Dispatch, chat about how to get started on platforms like TikTok, gain traction and keep it from becoming overwhelming.

SPEAKER: Kostka is the co-founder and creative director at New Norml Media.

BIO: Kostka’s content creation and production...

https://www.freightwaves.com/news/sales-marketing-recap-how-to-use-tiktok-for-freight-marketing

Sales & Marketing recap: Successful B2B marketing starts with knowing the audience

This fireside chat recap is from the FreightWaves Sales and Marketing Summit on Wednesday.

FIRESIDE CHAT TOPIC: Turning B2B into B2C by focusing on the needs of the individual

DETAILS: Sales professionals can adjust a marketing strategy for a variety of audiences and increase success by tailoring the message. 

SPEAKERS: Sylvia Cintron, vice president of sales and marketing at Forward Air, and FreightWaves reporter Kaylee Nix.

BIOS: Cintron has more than 25 years of experience navigating the sales...

https://www.freightwaves.com/news/successful-b2b-marketing-starts-with-knowing-the-audience