Freight brokers: What your role will look like tomorrow

For years, the narrative around freight brokerage technology has centered on automation freeing up employees to focus on relationship-building and high-level tasks. But what does that mean in practice?

FreightWaves spoke with Grand Rapids, Michigan-based Ally Logistics and one of its technology providers, Fleetworks, to get a clearer picture of how these roles are evolving.

Traditionally, entry-level positions in freight brokerage involved repetitive tasks like posting loads, responding to...

https://www.freightwaves.com/news/freight-brokers-what-your-role-will-look-like-tomorrow

SFOO Summit: Carriers need AI agents to keep up with broker tech

This fireside chat recap is from FreightWaves’ Small Fleet & Owner-Operator Summit on Wednesday.

FIRESIDE CHAT TOPIC:  AI for owner-operators and small fleets

DETAILS: In this fireside chat, Grace Sharkey sits down with the founder and CEO of Hey Bubba to explore how small trucking fleets and owner-operators can harness the power of AI in their everyday operations. From automating back-office tasks to enhancing driver communication with voice AI, Tapan Chaudhari breaks down practical,...

https://www.freightwaves.com/news/sfoo-summit-carriers-need-ai-agents-to-keep-up-with-broker-tech