AUGMENTED REALITY

Crowley partners with ABS on augmented reality for maritime

Crowley and ABS are to jointly explore how to advance the use of augmented and virtual reality technologies for vessels and other marine environments. The agreement with ABS builds on a new Crowley service network that uses augmented reality (AR) on selected vessels. Crew wear AR goggles to provide real-time visuals of ship equipment to remote technicians to collaborate on solutions. The technology, developed by Canada’s Kognitiv Spark, allows mariners and shoreside crew to more quickly...

https://www.marinelog.com/technology/crowley-partners-with-abs-on-augmented-reality-for-maritime/

Virtual And Augmented Simulation Solutions For Scalable And Realistic Training Experience Launched

Smart Realities Training

Wärtsilä Voyage, part of the technology group Wärtsilä, launches Smart Realities – a cost-effective, easily scalable, and fully immersive extended reality (XR) training and assessment solution for ship handling, bridge and marine engineering applications that allow mariners to develop their skills and encounter unmatched and highly realistic true-to-life scenarios in a virtual risk-free environment.

As the shipping industry constantly evolves to adopt the latest intelligent and green...

https://www.marineinsight.com/shipping-news/virtual-and-augmented-simulation-solutions-for-scalable-and-realistic-training-experience-launched/

Augmented shopping could be next big e-commerce trend

Augmented shopping is the next big thing in e-commerce

When people hear about the metaverse, many of them envision technology that’s years or even decades away. But they would be wrong — it’s already here.

“I think when people hear about augmented reality and the metaverse, it feels so futuristic and far away,” Ali Fazal, vice president of marketing for creator management platform Grin, told Modern Shipper. “But really, these are concepts that we’ve been seeing slowly integrated into modern-day brand commerce for the past couple of years.”

In the...

https://www.freightwaves.com/news/augmented-shopping-could-be-next-big-e-commerce-trend

Augmented reality turns stores into discovery centers

Data is king, but without the ability to collect and analyze that data, it is useless. As more commerce moves into the omnichannel ecosystem – in-store, online and social – the ability of retailers to accurately reflect everything from inventory levels to delivery times is becoming more complex.

The pandemic made sure of that.

“The fulfillment need was dramatically increased because of the pandemic [with] … a big response around making sure orders can be fulfilled from stores,” explained Samuel...

https://www.freightwaves.com/news/augmented-reality-turns-stores-into-discovery-centers

Augmented reality is making packaging sexy

Immertia demonstrates new holographic packaging technology with Bayer

Usually, people pay more attention to the products they buy than to the packaging they came in. That makes sense – after all, a company’s goal is to sell its product, not its packaging. But what if packaging is the product? Making packaging sexy might seem like a tall task, but one company is making it a reality.

An augmented reality, that is. Australian technology startup Immertia recently unveiled a demonstration of its holographic packaging, which uses augmented reality (AR) technology to...

https://www.freightwaves.com/news/augmented-reality-is-making-packaging-sexy

Where retail meets augmented reality — Point of Sale

Point of Sale header

The world of augmented and virtual reality went through an explosion during the COVID-19 crisis as retailers had to quickly come up with ways for customers to test products without physically going into stores. 

In this episode of Point of Sale, Andrew Cox talked to Dijam Panigrahi, co-founder and COO of GridRaster, about the tech explosion and the way the retail industry adapted to physical shopping limitations. 

GridRaster is a cloud-based AR/VR infrastructure provider that delivers companies...

https://s29755.pcdn.co/news/where-retail-meets-augmented-reality-point-of-sale

MOL Enhances Function Of AR Navigation System To Support Vessel Navigation

Displaying a 20m depth contour in red (Sample)

Mitsui O.S.K. Lines, Ltd. (MOL) announced an upgrade to the AR navigation system (Note 1), jointly developed with Furuno Electric Co., Ltd., that enables the system to automatically display borders between deep-sea areas where vessels can navigate safely and shallower areas that may pose risks.

The previous system required a manual setting to display shallow areas, but this upgrade allows for automatic full-time display of the Safety Contour in red, yellow, or orange (users can set the arbitrary...

https://www.marineinsight.com/shipping-news/mol-enhances-function-of-ar-navigation-system-to-support-vessel-navigation/

Ox set to grow after landing $3.5M seed round

Ox, an order fulfillment platform that leverages augmented reality (AR) to speed order picking, has landed a $3.5 million seed round of funding, led by MaC Venture Capital and Cortado Ventures. Additional participation came from Revolution’s Rise of the Rest Seed Fund (which is an investor in FreightWaves), Vuzix, Florida Funders, KCRise Fund and Willow Growth Partners.

“I realized that in order to keep up with the massive and ever-growing retail market, traditional supply chains needed help...

https://s29755.pcdn.co/news/ox-set-to-grow-after-landing-3-5m-seed-round

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