augmented reality technology

Augmented shopping could be next big e-commerce trend

Augmented shopping is the next big thing in e-commerce

When people hear about the metaverse, many of them envision technology that’s years or even decades away. But they would be wrong — it’s already here.

“I think when people hear about augmented reality and the metaverse, it feels so futuristic and far away,” Ali Fazal, vice president of marketing for creator management platform Grin, told Modern Shipper. “But really, these are concepts that we’ve been seeing slowly integrated into modern-day brand commerce for the past couple of years.”

In the...

https://www.freightwaves.com/news/augmented-shopping-could-be-next-big-e-commerce-trend

Augmented reality is making packaging sexy

Immertia demonstrates new holographic packaging technology with Bayer

Usually, people pay more attention to the products they buy than to the packaging they came in. That makes sense – after all, a company’s goal is to sell its product, not its packaging. But what if packaging is the product? Making packaging sexy might seem like a tall task, but one company is making it a reality.

An augmented reality, that is. Australian technology startup Immertia recently unveiled a demonstration of its holographic packaging, which uses augmented reality (AR) technology to...

https://www.freightwaves.com/news/augmented-reality-is-making-packaging-sexy

Augmented reality could solve unskilled labor problem in warehouses

Augmented reality could solve unskilled labor problem in warehouses (Photo: Kinemagic)

Over the last decade, technology disruption within the warehousing industry has been telling. The need for expediting supply chains, compounded by the rise of e-commerce, has led warehouses to embrace workflow digitalization and process automation to a significant extent. That aside, there have been technologies that have not yet gained mainstream adoption but have great potential — like virtual reality (VR) and augmented reality (AR). 

Though AR and VR are technologies that have been around for...

https://s29755.pcdn.co/news/augmented-reality-could-solve-unskilled-labor-problem-in-warehouses

Librestream raises $24 million to expand augmented worker platform reach

Librestream raises $24 million to expand augmented worker platform reach (Photo: Librestream)

Canadian augmented worker enterprise company Librestream announced that it has raised $24 million in Series D investment, taking its total financing to over $55 million. Canadian Business Growth Fund (CBGF) led the investment round, which saw participation from new investors Export Development Canada (EDC) and Pender Technology Inflection Fund, as well as existing investors including Emerald Technology Ventures and BDC Capital. 

The logistics industry has witnessed the digitalization of its...

https://s29755.pcdn.co/news/librestream-raises-24-million-to-expand-augmented-worker-platform-reach