B2B e-commerce is growing, but hurdles remain

B2B e-commerce suffering growing pains

Business buyers are increasingly turning to e-commerce to fill their needs, but transparency — in terms of fulfillment, inventory and shipping — remains a concern.

A new survey from e-commerce platform BigCommerce noted that 45% of B2B buyers in a Wonderman Thompson report want more transparent fulfillment information. But a BigCommerce survey found that just 22% use shipping and fulfillment software.

“Given the same people who are behind B2B orders are the same people buying things on other...

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