Bayer

Augmented reality is making packaging sexy

Immertia demonstrates new holographic packaging technology with Bayer

Usually, people pay more attention to the products they buy than to the packaging they came in. That makes sense – after all, a company’s goal is to sell its product, not its packaging. But what if packaging is the product? Making packaging sexy might seem like a tall task, but one company is making it a reality.

An augmented reality, that is. Australian technology startup Immertia recently unveiled a demonstration of its holographic packaging, which uses augmented reality (AR) technology to...

https://www.freightwaves.com/news/augmented-reality-is-making-packaging-sexy

Industry leaders chart future of supply chain visibility

At FourKites Visibility 2021, supply chain leaders gather to chart the future of visibility

Shopping has never been easier for the consumer. They can have products delivered within a few hours, the same day, the next day or in two days. They can shop in person, online and through marketplaces. They can pick up products in-store or have them delivered to their doorsteps.

All of this is fantastic for consumers, but it puts huge pressure on supply chains to meet those flexible expectations. Not only are supply chain professionals contending with the tall task of personalizing the delivery...

https://www.freightwaves.com/news/industry-leaders-chart-future-of-supply-chain-visibility

The Daily Dash: Rates are rising

The Daily Dash is a quick look at what is happening in the freight ecosystem. In today’s edition, spot rates are climbing quickly across the country as capacity continues to tighten. Plus, a specialized hauler thrives during COVID-19 and Omnitracs gets a ratings review following its announced acquisition of SmartDrive.

Runaway rates

Freight rates continue to rise, with nearly half the lanes in the country seeing per-mile rates above $3. That means carriers are being more selective about what they...

https://s29755.pcdn.co/news/the-daily-dash-rates-are-rising

+ More