Blythe Brumleve

Breaking down the walls of Web3 — Cyberly

Cyberly thumb

You’ve likely heard about NFT’s, crypto currencies, and the metaverse, but all of these phrases fall under one large technological system: Web3.

In today’s episode of Cyberly, Blythe Brumleve chats with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space.

The two cover the very basics of Web3, it’s expanding components, and how you can start exploring and succeeding in this new digital...

https://www.freightwaves.com/news/breaking-down-the-walls-of-web3-cyberly

New year, new vibe, new show — Great Quarter, Gals

The new year is an opportunity for reinvention and Kaylee Nix and Grace Sharkey are remaking the old Great Quarter, Guys. They kick off the inaugural episode of Great Quarter, Gals by featuring two of FreightWaves’ female show hosts, Blythe Brumleve and Mary O’Connell. 

Sharkey and Nix plan to keep the same finance-meets-freight focus of the original show but add a twist by featuring strong female leaders and representatives from the freight and transportation space. GQG will still air at 3 p.m....

https://www.freightwaves.com/news/new-year-new-vibe-new-show-great-quarter-gals

Shipping history is world history — Cyberly

Cyberly thumb

The phrase “if you don’t study history, you’re doomed to repeat it,” is one that gets tossed around pretty frequently. But if it is so important, why has much of the shipping world operated in a silo, making the same mistakes and not learning from those mistakes? 

Blythe Brumleve digs into that question on this episode of Cyberly with maritime history professor Sal Mercogliano. The two also connect history to marketing because the history of shipping is the history of the world, and a good...

https://www.freightwaves.com/news/shipping-history-is-world-history-cyberly

Website and marketing must-haves for 2022 — Cyberly

Cyberly thumb

It’s that time of the year again when budgets, goals, analysis and planning are high priorities for businesses. For marketers, it can feel like all of these things pile on at once and can become overwhelming really quickly. 

On this episode of Cyberly, Blythe Brumleve welcomes her first repeat guest, Kyle MacNaught, Freight Plus’ director of marketing, to talk through the marketing and website must-haves for 2022. The two discuss what tech and strategies you should use and which to avoid in the...

https://www.freightwaves.com/news/website-and-marketing-must-haves-for-2022-cyberly

F3 chat: Solving supply chain challenges through data solutions

This fireside chat recap is from Day 2 of FreightWaves’ F3 Virtual Experience. F3 runs continues through Thursday and includes keynote speakers, fireside chats, live interviews, product demos and award presentations.

FIRESIDE CHAT TOPIC: Managing risk in an unprecedented market.

DETAILS: Fragmentation in the industry can lead to lack of real-time data, creating headaches like port delays and capacity constraints. Loadsmart is a digital platform integrating shippers and carriers, aiming to create...

https://www.freightwaves.com/news/f3-chat-solving-supply-chain-challenges-through-data-solutions

Pros and cons of the cold email — Cyberly

Cyberly thumb

Marketers and entrepreneurs have probably been faced with the temptation of obtaining email and contact information for potential prospects, but what happens after you get that information?

On this episode of Cyberly, Blythe Brumleve breaks down how to make sure that outreach doesn’t damage your brand but still gets your name in front of someone who may be interested in working with you. She looks at the benefits and drawbacks of using that email list for cold outreach before establishing...

https://www.freightwaves.com/news/pros-and-cons-of-the-cold-email-cyberly

Do you know how customers hear about your business? — Cyberly

Cyberly thumb

Any good marketer should be able to answer the simple question: “What are the top two channels our customers heard about or follow us on?”

On this episode of Cyberly, Blythe Brumleve tells you how adding a simple question to your website form or sales process can have a huge impact on how marketing budgets are spent. 

She talks to Kevin Nakao, Spire Maritime’s head of product, about why he hates using marketing qualified leads.

You can find more Cyberly episodes and recaps for all our live...

https://www.freightwaves.com/news/auto-draft

How do we fix the supply chain mess? — Cyberly

Cyberly thumb

You’ve likely heard the reports of a record number of ships off the Port of LA waiting to be unloaded — blaming the “shortage” of drivers and warehouse workers, as well as an explosion of e-commerce orders. Blythe Brumleve looks at why the global supply chain is in such disarray with the host of Let’s Talk Supply Chain Sarah Barnes-Humphrey and the host of Navigate B2B Steve Ferreira. 

Also on this episode of Cyberly, Brumleve is breaking down Facebook’s troublesome history after a new “60...

https://www.freightwaves.com/news/how-do-we-fix-the-supply-chain-mess-cyberly

Content creators versus artificial intelligence — Cyberly

Cyberly thumb

Many creatives have felt rather safe from the robotic takeover that has already touched so many other industries. But with new artificial intelligence tools creeping their way into the creative arts market, it may soon be difficult to tell the difference between humans and robots when it comes to audio creation, video production or writing. 

Blythe Brumleve talks to Lindsay Watt of Parade.AI and Ayman Husain, director of customer success at Microsoft, about their goals to help the freight...

https://www.freightwaves.com/news/content-creators-versus-artificial-intelligence-cyberly

The first step is the hardest — Cyberly

Cyberly thumb

Blythe Brumleve returns to her home studio after a month on the road for this new episode of Cyberly. Today’s hot topic: getting started on your next endeavour. 

Brumleve talks about how the most challenging thing when pursuing something new is often just taking the plunge and doing it, whether that is launching a podcast, changing jobs or just creating new habits. 

She also looks at some recent digital media headlines and talks to Pam Simon, conference chair of Manifest, about planning The...

https://www.freightwaves.com/news/the-first-step-is-the-hardest-cyberly

+ More