Blythe Brumleve

Becoming a successful freight agent — Cyberly

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On this episode of Cyberly, Blythe Brumleve travels to  Charlotte, North Carolina, for Armstrong Transport Group’s annual agent conference. It’s an event filled with educational and community-building activities among all freight agents with the program.

She was invited to Charlotte to speak on building a business in a digital world, and she got the chance to chat with three of Armstrong’s all-star agents (aka the top performers) along with CEO Brian Mann. 

Brumleve talks to those agents about...

https://www.freightwaves.com/news/becoming-a-successful-freight-agent-cyberly

Live coverage from the Ignite conference — Cyberly

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Blythe Brumleve takes Cyberly live and in-person this week at the Ignite conference in San Antonio. She covers the power of face-to-face collaboration with several guests from the conference. 

Brumleve welcomes CEO of PCS Software Chris Poelma, President of Detmar Logistics Matt Detmar and Director of Supply Chain for Bonnie Plants Gabriel Parades to talk about collaboration in the industry and the shift back to an in-person setting. 

You can find more Cyberly episodes and recaps for all our live...

https://www.freightwaves.com/news/live-coverage-from-the-ignite-conference-cyberly

Come to the dark side ー Cyberly

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The marketing dark funnel is a complex topic. Marketers use this term to refer to the ways content is spread that can’t be measured by metrics, like direct messaging, texts and email threads. 

The dark funnel is the main topic for Blythe Brumleve on this episode of Cyberly. Whether it’s through screenshots, text messages or a Slack channel, content is being shared in ways that can’t be tracked. 

Brumleve welcomes “marketing rock star” Amanda Natividad of SparkToro and Adweek and they talk about...

https://www.freightwaves.com/news/come-to-the-dark-side-ー-cyberly

The logistics of the Olympics — Cyberly

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The ethos of competition is being better, faster and stronger than the next person. We see it in every aspect of business, life and, of course, sports.

Right now the peak of competition is about to play out in Tokyo at the Olympic Games. In 2020 we saw what the world looked like without sports and what a society looks like without rooting for a common goal. 

Blythe Brumleve looks at competition through the lens of logistics at the Tokyo Olympics and how that has evolved and continues to evolve...

https://www.freightwaves.com/news/the-logistics-of-the-olympics-cyberly

Tapping experts for the best subject matter — Cyberly

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Talking to experts can be intimidating, whether you’re the one conducting the interview or the one being interviewed. Nervous subjects can lead to confusing content and leave the audience wondering what the core message is supposed to be. 

So how should you tailor your interview strategy to get the most out of your subjects? Blythe Brumleve looks at creating engaging content with subject experts on this episode of Cyberly. 

When a business decides it needs a new website or wants to start a new...

https://www.freightwaves.com/news/tapping-experts-for-the-best-subject-matter-cyberly

Building from the ground up — Cyberly

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Being an entrepreneur is tough, but being an entrepreneur who supplies tools and knowledge to other entrepreneurs has unique challenges.

Those challenges are the theme of this episode of Cyberly as Blythe Brumleve talks with CEO of Cargologik Miles Varghese and Truck N’ Hustle host Rahmel Wattley. One side of the coin is providing a SaaS solution to the indie-freight folks and the other is helping new trucking companies avoid the high risk of going out of business within the first year. 

Varghese...

https://www.freightwaves.com/news/building-from-the-ground-up-cyberly

The great job exodus — Cyberly

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On this episode of Cyberly, host Blythe Brumleve looks at how working from home during the COVID-19 pandemic has led to what some are calling “The Great Resignation.” 

Patrick McFarland, the director of marketing for ITS Logistics, joins the show to talk about how his marketing plan shifted as the company experienced massive growth. 

Also on the show is Sue Reynolds, of Carmine Media, who is helping leaders, especially women, get better at being in powers of position that play to their strengths.
Y...

https://www.freightwaves.com/news/the-great-job-exodus-cyberly

Marketing data to make CEOs happy — Cyberly

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Every marketer has generated a report that makes him or her look good by showing how many likes and comments the latest Instagram or LinkedIn post got. For a while, the novelty did matter, but as marketing has evolved and buying habits have changed, marketing reports should evolve too.

That is the main topic on this week’s episode of Cyberly. Host Blythe Brumleve walks you through the nuances of creating a marketing report that CEOs won’t hate and details the work it will take to generate those...

https://www.freightwaves.com/news/marketing-data-to-make-ceos-happy-cyberly

Putting podcast stats in perspective — Cyberly

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It seems like everyone and their mom has a new podcast hitting the airwaves these days, so how do you differentiate yourself and stand out in the saturated platforms like Spotify and Apple Podcasts? With podcasting trending toward a dominant medium, those who are on the fence about starting a show may be even more nervous to take the plunge. 

On this episode of Cyberly, Blythe Brumleve gives some perspective and context around those podcasting stats to hopefully encourage you to start and see...

https://www.freightwaves.com/news/putting-podcast-stats-in-perspective-cyberly

Marketing when privacy is paramount — Cyberly

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Data breaches, ransomware attacks and identity thefts are just a few of the risks of working in a digital world. On this episode of Cyberly, host Blythe Brumleve looks at what you can do to keep your data safe online. 

For marketing and sales teams, Brumleve breaks down why privacy doom-and-gloomers are “paranoid” without the need to be. 

Guests Nicole Glenn of Candor Expedite and Melanie Patterson of Integrity Transit discuss their passion for connecting with their audiences and being female...

https://www.freightwaves.com/news/marketing-when-privacy-is-paramount-cyberly

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