Blythe Brumleve

Marketing tools for smaller fleets — Cyberly

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Smaller fleet owners face the near-impossible task of starting a business while competing with behemoths. As a business owner, you are wearing multiple hats, trying to run your business, get customers, learn all of the new tech coming into the space.

Add to that the task of building out new marketing material and websites and it can seem daunting. In this Cyberly episode during the Small Fleet & Owner-Operator Summit, Blythe Brumleve of Digital Dispatch breaks down the must-have website and...

https://www.freightwaves.com/news/marketing-tools-for-smaller-fleets-cyberly

Fix your business by fixing your marketing — Cyberly

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It’s no secret that marketing has evolved over the past couple of years, but how can it play a bigger role on the revenue side of the business? 

On this episode of Cyberly, Blythe Brumleve is breaking down some of the do’s and don’ts of outsourcing your marketing to give your business the edge without the overhead.

In addition to the hot topic, she chats with sales leader Michael Neme on how marketing can better assist the sales department with leads that work. Nick Dangles of Kinetic also joins...

https://www.freightwaves.com/news/fix-your-business-by-fixing-your-marketing-cyberly

Nerding out over marketing analytics — Cyberly

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Last week’s episode of Cyberly featured a discussion around trucking influencers and building a brand that is marketable. On this episode, host Blythe Brumleve looks at what marketing data can reveal about its effectiveness. 

Joining Brumleve to talk about her favorite companies killing it in the marketing space is FreightWaves staff writer Grace Sharkey. 

Also on the show is StratusGrid’s Dan Foster, who provides some tips to protect companies against ransomware hackers.

You can find more Cyberly...

https://www.freightwaves.com/news/nerding-out-over-marketing-analytics-cyberly

How truckers can monetize their content — Cyberly

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Blythe Brumleve thinks truckers easily have the best social media game in the industry. On this episode of Cyberly, she explains how they can best protect themselves and the content they create from being exploited.

Brumleve is joined by Wayne Cragg giving his perspective on past deals gone wrong and how other drivers can protect and possibly profit from the content they create for the masses. 

Also on the show is Meshach Weber of Loadsure, who has been a pioneer in FreightTech marketing. Weber...

https://www.freightwaves.com/news/how-truckers-can-monetize-their-content-cyberly

Working with trucking influencers — Cyberly

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Recruiting drivers is a problem and that has marketers planning to spend MORE on channels like social media and email. So why hasn’t the trucking industry started harnessing the power of its own drivers’ social media presence?

On this episode of Cyberly, Blythe Brumleve talks with Tom Augenthaler of The Influence Marketer about how trucking companies can start working with influencers to help solve a recruiting problem that isn’t going away anytime soon. 

This plus the logistics of delivering...

https://www.freightwaves.com/news/working-with-trucking-influencers-cyberly

Making email campaigns work for you — Put That Coffee Down

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9 strategies for crafting effective email sequences

Put That Coffee Down is sponsored by SalesForce

Is it time to reevaluate your email strategies?

Email can seem like an outdated strategy for reaching an audience. But Morning Brew CEO Alex Lieberman thinks cold emailing is an essential skill for every professional. 

Crafting an email sequence that is effective can be complicated for marketers, but Blythe Brumleve and Kevin Hill say sequences don’t have to be difficult. 

Hill and Brumleve cite...

https://s29755.pcdn.co/news/making-email-campaigns-work-for-you-put-that-coffee-down

Hook, line, sale sinker — Put That Coffee Down

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Getting your audience interested from the start

Put That Coffee Down is sponsored by SalesForce

Cold calling and writing hundreds of emails are standard practices for getting customers, but are they effective?

That’s the debate, particularly when it comes to marketing and securing a target audience, 

on this episode of Put That Coffee Down with Kevin Hill and Blythe Brumleve.

Hill and Brumleve point out some good tips for preparing yourself for customer prospecting: Do your research, understand the...

https://www.freightwaves.com/news/hook-line-sale-sinker-put-that-coffee-down

New year, new marketing plan — Put That Coffee Down

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How are you adapting marketing in 2021?

Put That Coffee Down is sponsored by SalesForce

The year ends Thursday and after a challenging 2020, people are hopeful for 2021. 

Last week, Kevin Hill and Blythe Brumleve talked about the challenge of forecasting and adapting your forecasting techniques when things go haywire. 

Today’s episode is all about looking into the new year and changing your strategies for what it may bring. 

Brumleve uses the pivot to virtual conferencing as a great example of...

https://s29755.pcdn.co/news/new-year-new-marketing-plan-put-that-coffee-down

Forecasting sales and spending — Put That Coffee Down

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How does marketing mesh with sales forecasting?

Put That Coffee Down is sponsored by SalesForce

Freight forecasting is more of a learned art than a definitive science, and determining how sales will go is difficult. 

Blythe Brumleve says she found this out this year with her launch of Freight School Playbook, her tips for infallible marketing; she was not sure if her expectations were realistic. 

Kevin Hill and Brumleve talk about how supporting forecasts with efforts in marketing is super...

https://www.freightwaves.com/news/forecasting-sales-and-spending-put-that-coffee-down

Who’s replacing Dooner? — Put That Coffee Down (with video)

With Dooner leaving the PTCD desk, who can fill his shoes? This week it’s Blythe Brumleve

Last week we learned the sad news that Dooner will step away from Put That Coffee Down to focus on WHAT THE TRUCK?!? Kevin Hill announced Wednesday he will be bringing on special co-hosts to fill the void. 

Put That Coffee Down is sponsored by SalesForce

Blythe Brumleve, a guest on PTCD in late November, will co-host the show through the end of the year. 

Brumleve runs Brumleve Brands and Digital Dispatch and...

https://www.freightwaves.com/news/whos-replacing-dooner-put-that-coffee-down-with-video

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