brand reputation

With $1B in the bank, reputationally dinged TuSimple looks ahead

TUCSON, Ariz. — TuSimple Holdings needs closure on a raft of investigations before it can reclaim technology leadership in the nascent autonomous trucking industry. But a balance sheet with nearly $1 billion is a big advantage.

“Our runway is three years, and that’s excluding any strategic decision on China,” TuSimple Chief Financial Officer Eric Tapia told FreightWaves in an interview at the company’s testing operations site. “China’s a great business. They have some interesting initiatives...

https://www.freightwaves.com/news/with-1b-in-the-bank-reputationally-dinged-tu-simple-looks-ahead

Commentary: 3 ways you can protect your brand

The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates.

If you’re like most manufacturers, your brand is your most important asset. It’s your identity. Your personality. Your customer. Your reputation. Your future. So, what is that worth to you?

Think about this throughout your customer’s buying experience – who controls each step of the way from the initial order – to production, to packaging, to the warehouse, to the...

https://www.freightwaves.com/news/commentary-3-ways-you-can-protect-your-brand