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Brands
Advertising platform Skai reaches deal with Gopuff
Brands and shippers looking to reach a broader audience can now access Gopuff’s customers through a media partnership with Skai.
Skai is a go-to-market advertising product that allows brands and shippers to reach new customers through data-driven market intelligence and omnichannel platforms. Gopuff specializes in delivering essential and instant need items. It operates in over 650 cities and charges $1.95 as a flat fee for delivery. It recently reached a deal with Uber (NYSE: UBER) to provide...
https://www.freightwaves.com/news/advertising-platform-skai-reaches-deal-with-gopuff
Consumer demands are changing — retailers and delivery partners need to listen
Consumers are creatures of habit, but once they are exposed to innovation, it can quickly take hold. That is one of the takeaways from a Wednesday webinar hosted by delivery and fulfillment company Bringg.
“When it’s same-day delivery, they want it faster and faster. Amazon Prime showed us that when we could get something in two days, we wanted it. And now that we have same day, [consumers] want that. Once they are exposed to something, they want it [more],” said Erik Logerquist, strategy lead...
A Logistics Maturity Score for Brands Aiming for e-Commerce Growth
A Logistics Maturity Score for Brands Aiming for e-Commerce Growth
In order to help brands assess their e-Commerce logistics capabilities, leading global logistics provider GEODIS, in collaboration with professional services consultancy Accenture, has devised a methodological approach to measure the level of e-Commerce readiness. Called “Maturity Score”, it determines challenges brands have to face to rapidly adapt their logistics infrastructure to changing retail purchasing habits.
In their...