Business Growth Strategies

How to Craft a Shipper Outreach Strategy That Works Part 2

The first contact gets their attention.
The second one gets you remembered.
The third through seventh? That is what closes the freight.

If you think outreach ends after the first cold call or email, you are leaving real money and long-term freight relationships on the table. In Part 1, we broke down the foundation: identifying your ideal shippers, building prospecting lists, and initiating contact through a structured cadence.

But this is where most small carriers fall off.
They do the hard part of...

https://www.freightwaves.com/news/how-to-craft-a-shipper-outreach-strategy-that-works-part-2

Crafting a shipper outreach strategy that works

Shippers are not sitting around waiting for your cold call. They are busy. They are cautious. And more than anything, they are looking for consistency and professionalism in the carriers they choose. As we move deeper into 2025, crafting a shipper outreach strategy that is effective requires more than just sending a few emails or making a few phone calls. It demands a system, a plan, and a mindset that aligns with how real business relationships are built today. This is not about “getting...

https://www.freightwaves.com/news/crafting-a-shipper-outreach-strategy-that-works

Building a Carrier Packet That Wins You Freight

Let me paint a picture.

You’re cold calling shippers. You finally get someone on the line who doesn’t hang up. You give them your pitch. They say, “Sure, send me over your carrier packet.”

Your palms get sweaty. Because what you have… is not a carrier packet—it’s a collection of documents. No direction. No cohesion. Just a W-9, your insurance cert, and your MC certificate… maybe a safety score if you’re feeling fancy.

And guess what happens?

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https://www.freightwaves.com/news/building-a-carrier-packet-that-wins-you-freight