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content marketing
AI, NFTs: Breaking down the acronyms — Cyberly
The acronyms NFTs and AI are getting thrown around a lot. While new technologies are sure to change lives in the future, they are being put to work today.
For example, in this episode of Cyberly, host Blythe Brumleve talks about how a one-person marketing team can use artificial intelligence already on the market to get back hours in the workday.
She also chats with futurism creator Nasjaq on his favorite startups and what the purpose is for NFTs — non-fungible tokens — and how people can use...
https://www.freightwaves.com/news/ai-nfts-breaking-down-the-acronyms-cyberly
Website and marketing must-haves for 2022 — Cyberly
It’s that time of the year again when budgets, goals, analysis and planning are high priorities for businesses. For marketers, it can feel like all of these things pile on at once and can become overwhelming really quickly.
On this episode of Cyberly, Blythe Brumleve welcomes her first repeat guest, Kyle MacNaught, Freight Plus’ director of marketing, to talk through the marketing and website must-haves for 2022. The two discuss what tech and strategies you should use and which to avoid in the...
https://www.freightwaves.com/news/website-and-marketing-must-haves-for-2022-cyberly
Do you know how customers hear about your business? — Cyberly
Any good marketer should be able to answer the simple question: “What are the top two channels our customers heard about or follow us on?”
On this episode of Cyberly, Blythe Brumleve tells you how adding a simple question to your website form or sales process can have a huge impact on how marketing budgets are spent.
She talks to Kevin Nakao, Spire Maritime’s head of product, about why he hates using marketing qualified leads.
You can find more Cyberly episodes and recaps for all our live...
The holistic value for marketing operations — Cyberly
Around this time of the year, most businesses are wondering, “Are we on the right track?” Managers are planning budgets, trying to decide where to invest and where to cut back.
That’s where the power of marketing operations comes into play, and it’s essential to know some key foundational skills that will help the company invest in marketing where it makes the most sense.
On this episode of Cyberly, Blythe Brumleve discusses that broader approach to marketing with FreightFriend’s Director of...
https://www.freightwaves.com/news/the-holistic-value-for-marketing-operations-cyberly
Developing your circular marketing plan — Cyberly
iOS 15 just dropped from Apple, and with that Blythe Brumleve says we will enter a new era of digital marketing. Why? Because the data that companies will be able to collect will be severely limited, which makes it all the more important to focus on building your first-party data collection process.
This includes homing in on those buyer personas and helping the sales team make adjustments in a cookie-less world. Brumleve welcomes Adrienne Barns of Best Buyer Personas and Forrest Dombrow of...
https://www.freightwaves.com/news/developing-your-circular-marketing-plan-cyberly
The first step is the hardest — Cyberly
Blythe Brumleve returns to her home studio after a month on the road for this new episode of Cyberly. Today’s hot topic: getting started on your next endeavour.
Brumleve talks about how the most challenging thing when pursuing something new is often just taking the plunge and doing it, whether that is launching a podcast, changing jobs or just creating new habits.
She also looks at some recent digital media headlines and talks to Pam Simon, conference chair of Manifest, about planning The...
https://www.freightwaves.com/news/the-first-step-is-the-hardest-cyberly
Fix your business by fixing your marketing — Cyberly
It’s no secret that marketing has evolved over the past couple of years, but how can it play a bigger role on the revenue side of the business?
On this episode of Cyberly, Blythe Brumleve is breaking down some of the do’s and don’ts of outsourcing your marketing to give your business the edge without the overhead.
In addition to the hot topic, she chats with sales leader Michael Neme on how marketing can better assist the sales department with leads that work. Nick Dangles of Kinetic also joins...
https://www.freightwaves.com/news/fix-your-business-by-fixing-your-marketing-cyberly
Nerding out over marketing analytics — Cyberly
Last week’s episode of Cyberly featured a discussion around trucking influencers and building a brand that is marketable. On this episode, host Blythe Brumleve looks at what marketing data can reveal about its effectiveness.
Joining Brumleve to talk about her favorite companies killing it in the marketing space is FreightWaves staff writer Grace Sharkey.
Also on the show is StratusGrid’s Dan Foster, who provides some tips to protect companies against ransomware hackers.
You can find more Cyberly...
https://www.freightwaves.com/news/nerding-out-over-marketing-analytics-cyberly
Salesforce isn’t slacking off — Put That Coffee Down (with video)
Dooner and Hill break down how Salesforce purchasing Slack and the Zoom boom will carry sales strategies into 2021
Headlines
It’s the deal that has everybody talking, including Dooner and Kevin Hill. Salesforce is buying the work chat app Slack for $27.7 billion.
News of the acquisition sent Slack stock soaring to peak highs, as the two companies together are expected to take on Microsoft Teams.
To no one’s surprise, video meeting service Zoom has...
https://www.freightwaves.com/news/salesforce-isnt-slacking-off-put-that-coffee-down-with-video