Changing the game: Core business model, plus ecosystem of value

By Omar Singh, president and founder, Surge Transportation

The companies growing rapidly and staying relevant to their customers are offering much more than their core business model – they are offering “core-plus,” some form of additional value creation or frictionless experience. These companies are focusing on developing a rich ecosystem of partnerships and leveraging those partnerships to provide a robust system of offerings rather than sticking just to their core business models.

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