E-commerce is growing faster than ever, thanks to social distancing, supply chain disruptions and widespread stockouts. Consumers are using the internet in new ways to find products and are more open-minded when it comes to new brands.
The ability to compare a near-infinite array of products based on customer ratings, precise specifications, time to ship and cost has changed the way consumers buy things. But most large consumer packaged goods (CPG) companies were built on the older...