Loyalty to a trusted brand may be noble, but blind brand loyalty is dangerous. In retail, how often do consumers stick to a brand simply because it’s the name they hear the most — through advertisements, habits, traditions, fill in the blank? It’s only when they start asking the right questions, instead of blindly following traditions, that they realize maybe the big, established name brands aren’t actually the best choice.
In terms of the trucking industry, carriers are obviously essential for...
https://www.freightwaves.com/news/how-should-small-package-shippers-choose-delivery-partners