The scrappy Diesel Technology Forum quietly rebranded itself as the Engine Technology Forum (ETF) 10 months ago, acknowledging that despite fighting the good fight for the long-established truck fuel, its name wasn’t helping its cause.
A necessary changeA Google search found exactly one story and the forum’s press release from October about the name change. Truck Tech doesn’t regularly cover diesel. We flat-out missed the name change. An ETF spokesperson wondered how that happened since its news...
https://www.freightwaves.com/news/a-diesel-reality-check-and-a-rebranding