DoD budget

Navy Spent About $1.8 Million on Super Bowl Ads

Image from the Navy’s new ‘Never’ ad campaign.

The Navy spent approximately $1.8 million to air a commercial in 16 markets during Super Bowl Sunday.

The “Never” commercial featuring sailors talking about how they did not expect to have a career in the sea service is part of the “Forged By the Sea” ad campaign targeting the Gen-Z population that kicked off in October. Until the Super Bowl ad, the commercials were typically pushed on social media and streaming platforms.

“While most Navy advertising...

https://news.usni.org/2023/02/13/navy-spent-about-1-8-million-on-super-bowl-ads

Tough Military Recruiting Environment is About Much More than Low Unemployment, Experts Say

Recruits with the 64th Annual Recruit Cardinal Division stand at attention during a pass-in-review graduation ceremony inside Midway Ceremonial Drill Hall at Recruit Training Command, Nov. 4, 2022. US Navy Photo

When it comes to military recruiting, economist Beth Asch is an optimist. Asch has been studying military recruiting for almost 40 years, during which she has seen good recruiting years and bad ones.

Each time a new challenge arises, it’s treated like a crisis, she said during a Heritage...

New Navy Ad Campaign Kicks Off Targeting Gen Zs on Social Media

Image from the Navy’s new ‘Never’ ad campaign.

Gen Z, the Navy wants you. A new ad campaign, launched on the Navy’s 247th birthday, is using videos posted on social media to target 17 to 24 year olds with a pitch to consider a career in the sea service, Navy officials told USNI News on Wednesday.

The goal of the latest version of its “Forged by the Sea” campaign is to influence members of Gen Z, their parents, teachers and other adults from whom they seek advice, so they consider a career in the...

https://news.usni.org/2022/10/13/new-navy-ad-campaign-kicks-off-targeting-gen-zs-on-social-media

Navy Boosts New Sailor Goal by 3,400 to Meet Demand in Tough Recruiting Environment

Recruits hold on to their covers before marching into Midway Ceremonial Drill Hall at Recruit Training Command, Great Lakes on March 18, 2022. US Navy Photo

The Navy is boosting its recruiting goal by 3,400 sailors to meet its Fiscal Year 2023 end strength requirement despite an increasingly difficult recruiting environment, service officials told USNI News on Tuesday.

The sea service needs to recruit 37,700 active-duty enlisted sailors in FY 2023, according to a Navy press release issued last...

https://news.usni.org/2022/10/04/navy-boosts-new-sailor-goal-by-3400-to-meet-demand-in-tough-recruiting-environment

Navy Predicts Challenging Future Recruiting Environment, On Target to Hit Retention Goals

Sailors assigned to USS Ronald Reagan (CVN-76) prepare to re-attach the starboard anchor chain following the completion of preventive maintenance on March 30, 2022. US Navy Photo

The Navy’s latest budget proposal will cut more than a thousand sailors from the sea service, a reflection of a difficult recruiting environment that defense officials predict will only get worse.

The Navy should make its recruiting goals for active-duty sailors this year, Chief of Naval Operations Adm. Mike Gilday told...

https://news.usni.org/2022/05/16/navy-predicts-challenging-future-recruiting-environment-on-target-to-hit-retention-goals