
If a trucking company wants to attract drivers in their 20s and 30s, the company can’t just say how it offers all the bells and whistles: great equipment, great pay and a lot of home time. It has to show a prospective driver what makes working for that company truly special and unique, according to Sadie Church, vice president of marketing for CDLIFE.
“The only thing you can do is identify what sets you apart from other companies, what makes you different, what makes you unique. And really show...
https://www.freightwaves.com/news/freightwaves-carrier-summit-strategies-to-attract-younger-drivers-with-video