On Nov. 3, Einride officially announced its entry into the U.S. market through a pilot program with GE Appliances in Kentucky. While the company’s SAE Level 4 driverless Einride Pod has been running in Europe since 2019, the expansion into the U.S. is part of an aggressive push that company executives hope will transform freight movement on both sides of the Atlantic.
“The technology is here,” Robert Falck, founder and CEO of Einride, told Modern Shipper at the time. “It’s definitely happening...