Over the past few years, Daimler Trucks North America (DTNA) has developed a “co-creation” process as part of its product development cycles, most notably in its electric vehicle development. In 2018, DTNA announced the formation of an Electric Vehicle Council aimed at sharing knowledge with other customers and stakeholders. It struck up a partnership with Penske and NFI to test electric vehicles, recently expanded to include 14 additional customers in the process and has been working to...
Factory installed technology
Embracing an open-platform tech world
Anyone dropping $1,000 on a new iPhone expects it to perform many tasks. When the iPhone first launched, just a few apps were available. Today, there are tens of thousands, if not millions, of apps an iPhone user can download. And the vast majority of them are not produced by Apple. Spending that kind of money and only gaining access to a few apps is not what the consumer expects — or pays for.
That same philosophy is now permeating the world of business, and for truck owners and manufacturers,...
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