Multimedia blitz highlights part of Ryder’s business unfamiliar to many
Ryder System Inc. (NYSE:R) has launched a national multimedia advertising campaign to highlight its supply chain and dedicated transportation businesses, capabilities that the general public normally doesn’t associate with the 87-year-old company.
The campaign, called “Ever better World of Logistics,” debuted over the weekend and is originally scheduled to run through December. However, it will probably be extended into the...
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