PHOENIX – The crowded FreightTech field faces a continuous problem: How does a company make its products stand out when so much of their functionality overlaps with competitors’ offerings?
Most of what various FreightTech products offer in particular applications is identical, except for that last slice of functionality with which one company tries to set itself apart. And that’s where the fiercest battles take place.
That reality of the market has led the Truckload Carriers Association at its...