In today’s fast-paced digital age, a seismic shift has occurred in the consumer goods, food and beverage, and retail sectors. The balance of power has shifted away from corporations and squarely into the hands of the end consumer. This transformation, driven largely by the rise of social media, has fundamentally altered how products are conceived, marketed and delivered to customers.
Gone are the days when businesses were the sole arbiters of trends, dictating what products would be created and...