FreightFriend

Truckstop acquires truckload procurement platform FreightFriend

Truckstop announced Tuesday it has acquired FreightFriend, a cloud-based capacity and freight management solution that matches shipments to carriers.

The acquisition gives Truckstop a technology platform for freight matching and building routing guides for shippers and brokers.

Truckstop will utilize FreightFriend’s technology to deliver solutions for in-network and out-of-network relationships in one centralized experience for brokers and carriers to manage and grow their networks, promote loads...

https://www.freightwaves.com/news/truckstop-acquires-freight-matching-platform-freightfriend

The holistic value for marketing operations — Cyberly

Cyberly thumb

Around this time of the year, most businesses are wondering, “Are we on the right track?” Managers are planning budgets, trying to decide where to invest and where to cut back. 

That’s where the power of marketing operations comes into play, and it’s essential to know some key foundational skills that will help the company invest in marketing where it makes the most sense. 

On this episode of Cyberly, Blythe Brumleve discusses that broader approach to marketing with  FreightFriend’s Director of...

https://www.freightwaves.com/news/the-holistic-value-for-marketing-operations-cyberly

FreightFriend automates relationship building for brokers, shippers and carriers

Freight brokerages, including many labelled as digital marketplaces, find that while capacity is tight, matching shipments to carriers is often executed by human labor. 

The employees making these choices, usually carrier representatives, find themselves dialing carriers they have worked with in the past, or interacting with new, unvetted and often risky carriers in order to meet the increasing demand from their company’s shippers.

This situation often occurs because while a broker’s job...

https://www.freightwaves.com/news/freightfriend-automates-relationship-building-for-brokers-shippers-and-carriers

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