It’s not often that companies in the same industry provide differing views of why demand might be strong or weak at a particular time, or for that matter express confusion about what’s happening, but that’s what’s occurring among U.S. branded packaged foods companies.
As FreightWaves reported two weeks ago, General Mills experienced a sharp volume decline in its quarter ending May 31 and provided two explanations for why: Americans have become increasingly price-sensitive and U.S. retailers have...