What is greenwashing and how can companies avoid it?

A supply chain factory has smoke emissions coming out of the factory.

When a company makes a claim about its environmental or social practices that is not true, that’s called greenwashing. Companies that do this are often seeking customer or investor support or approval, especially if they are under pressure to reduce emissions.

One example of greenwashing in the transportation industry is Volkswagen. The company advertised its vehicles as low-emission, eco-friendly vehicles when they were in fact violating Clean Air Act levels of nitrogen oxides, which are air...

https://www.freightwaves.com/news/what-is-greenwashing-and-how-can-companies-avoid-it

Keeping trucks loaded is the first step toward a sustainable supply chain

Visibility and transparency come up time and time again in the transportation industry. Often, these topics are tied into conversations about increasing efficiency and bottom lines. While a more efficient supply chain undoubtedly leads to higher profits, increased earnings are not the only benefit of transparency. A more transparent supply chain is also a more sustainable supply chain. 

When people think about “green trucking,” they tend to think about electric vehicles and other environmentally...

https://www.freightwaves.com/news/keeping-trucks-loaded-is-the-first-step-toward-a-sustainable-supply-chain

Sustainability and profitability: Going green doesn’t have to be costly

Sustainability has garnered a reputation as cutting edge and costly. While it is certainly possible to sink millions into eco-friendly solutions like electric vehicles, there are ways to embrace environmentalism without breaking the bank. In fact, becoming more sustainable can actually drive profits higher. 

Flock Freight CEO and founder Oren Zaslansky emphasized the importance of sustainability from the very beginning. As the first certified B Corp in the freight industry, sustainability is at...

https://www.freightwaves.com/news/sustainability-and-profitability-going-green-doesnt-have-to-be-costly

Why a green company culture is the key to corporate sustainability

Want to reduce your company’s environmental impact, but not sure where to start? Whether you’re a large or small business, embarking on the quest for sustainability might feel overwhelming if your operations have been less than planet-friendly in the past. Take a deep breath, small steps, and some pointers from an organization that’s on a similar journey.

When you’re ready to boost your firm’s sustainability efforts, start by challenging the common assumption that industry and sustainability...

https://www.freightwaves.com/news/why-a-green-company-culture-is-the-key-to-corporate-sustainability

A healthier planet depends on a greener supply chain

truck in front of windmills

Logistics is a dirty industry. The U.S. is one of the largest carbon emitters in the world, and the movement of vehicles is the number one source of those emissions. Freight trucks are responsible for about 23% of overall transportation in America, making these diesel-burning vehicles responsible for a whole lot of ozone-threatening emissions. Consumers are becoming more aware of both the urgency of climate change and the complexities of the supply chain, while transportation companies are...

https://s29755.pcdn.co/news/a-healthier-planet-depends-on-a-greener-supply-chain

Freight start-ups poised to hire despite economic turndown

FlockFreight Series B

The U.S. transportation sector gained 14,600 jobs in August and September of 2020 alone, according to the Bureau of Labor Statistics. This sizable gain is a telltale sign of growth, and has been  beat only three times in the last decade. While the total number of jobs in the sector is still down considerably year of year, the trend we’ve seen over the last two months points to promising recovery from huge drops earlier in the year. 

It is no secret that the coronavirus pandemic sent the U.S....

https://www.freightwaves.com/news/freight-start-ups-poised-to-hire-despite-economic-turndown

Logistics company embraces greener practices for brighter future

Over the past several years, consumers and clients alike have asked companies to prove their dedication to people and progress through various corporate responsibility initiatives. In the transportation and logistics industry, those initiatives often focus on reducing pollution and increasing sustainability. This spotlight on the environment isn’t shocking – moving goods across the globe can take a heavy toll on Mother Earth. The U.S. leads the world in carbon emissions, with transportation...

https://www.freightwaves.com/news/logistics-company-embraces-greener-practices-for-brighter-future