Blue Yonder helps cannabis distributor ‘protect profit’ while scaling

California cannabis distributor HERBL has experienced explosive growth since launching its services concurrently with the legalization of recreational marijuana in the state. 

Between its individual growth and acquiring Nevada cannabis distributor and software company Blackbird, HERBL has seen revenue rise from $20 million to $200 million, scaling that HERBL executives believe was achieved through its partnership with supply chain solutions provider Blue Yonder and their AI-enabled product,...

https://www.freightwaves.com/news/blue-yonder-helps-cannabis-distributor-protect-profit-while-scaling

Pot o’ gold? HERBL CEO outlines promise, struggles of marijuana distribution

Since launching simultaneously with the 2018 enactment of California’s Proposition 64 that legalized recreational marijuana, HERBL has become one of the largest cannabis distribution companies in the state, providing supply chain solutions to more than 850 storefronts and delivery services across California.

It currently provides scalable distribution software and infrastructure consisting of five licensed warehouse buildings across three campuses, utilizing more than 35 armored trucks to...

https://www.freightwaves.com/news/pot-o-gold-herbl-ceo-outlines-promise-struggles-of-marijuana-distribution