Put on your ponchos: The new wave of e-commerce has arrived

The new wave of e-commerce is here: influencer marketing, live shopping and conversational commerce are taking over

Over the past few decades, e-commerce has grown from a puddle to a lake to a sprawling ocean. In 2000, the U.S. transacted about $27.5 billion in e-commerce sales. By 2010 that number had grown sixfold to nearly $170 billion, and last year, U.S. e-commerce sales totaled about $763 billion, nearly $200 billion more than 2019.

But for all the shifting and repositioning of commerce from the physical world to the digital, there have also been churning waters within the ocean of e-commerce. As...

https://www.freightwaves.com/news/put-on-your-ponchos-the-new-wave-of-e-commerce-has-arrived

The power of social media — At Your Doorstep

Influencing is truly making itself a viable career option for the younger generation, with TikTok and instagram stars making millions of dollars from simply posting. How does this power change the way businesses lay out their product and marketing strategies?

Kaylee Nix tackles the rise of influencer marketing with Stacy DeBroff, founder and CEO of Influence Central, on this episode of At Your Doorstep. 

They talk about how social media has changed since the days of MySpace and where the...

https://www.freightwaves.com/news/the-power-of-social-media-at-your-doorstep

Back-to-school shopping will never be the same

Back to school shopping is shifting to online, may never be the same

After a year of going to class behind a camera wearing nice shirts with sweatpants, children across America are finally beginning to go back to school, for real. Even as COVID-19’s delta variant picks up steam, parents are gearing up to send their kids back to the classroom, and it’s showing in their shopping behavior — back-to-school spends for 2021 are expected to reach all-time highs when all is said and done.

After a down year in 2020, back-to-school shopping has reached an inflection point,...

https://www.freightwaves.com/news/back-to-school-shopping-will-never-be-the-same

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