UPS, FedEx support Apple rollout of new devices

A man wearing yellow vest moves a cart loaded with small boxes inside a big Apple warehouse.

One of the most anticipated product launches of the year, short of a coronavirus vaccine, is now underway. Express delivery giants UPS (NYSE: UPS) and FedEx (NYSE: FDX) are utilizing a host of logistics capabilities to import the Apple iPhone 12, iPhone 12 Pro and iPad Air, and then deliver them to retail stores, distribution centers or customers’ homes. 

With customers ordering more online because of challenges associated with being in public during the pandemic, Apple is using its more than...

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Apple ship-from-store strategy ends total reliance on centralized distribution

Apple Inc.’s (NASDAQ:AAPL) unprecedented move to ship upcoming iPhone 12 orders from its stores may be a one-shot deal prompted by the unusual economic conditions of 2020. Or it may be the start of a sustainable trend for a company whose centralized distribution strategy is as old as Apple itself.

In any case, Apple’s immense influence could compel other businesses that may be on the ship-from-store pool deck to dive in. John Richardson,vice president of supply chain analytics for Transportation...

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