Since joining third-party-logistics firm, LFS, as an advisor and investor, Justin Hall has been working to rebrand the company under the name of Primo. That rebranding became official in May.
Primo also launched its newly branded website in May. FreightWaves’ The Future of Supply Chain event will be Primo’s first event under its new name. Hall hopes to use that opportunity to introduce the company and himself to many in the industry. He will also be speaking on various upcoming podcasts and at a...
https://www.freightwaves.com/news/primo-board-advisor-turns-ceo-ready-to-rewrite-3pl-norms