With advancements in AI and automation, many 3PLs, brokerages and other freight companies are tempted to automate everything possible.
Customer experience, not automation, sets any freight company apart from its competitors, says Frank Kenney, director of industry solutions at Cleo.
“Many freight companies make the assumption that digitizing and automating everything they can is ideal, but shippers make decisions on customer experience, not just price and automation,” Kenney said.
When there is...
https://www.freightwaves.com/news/automate-operations-but-keep-customer-service-personal