Every marketer has generated a report that makes him or her look good by showing how many likes and comments the latest Instagram or LinkedIn post got. For a while, the novelty did matter, but as marketing has evolved and buying habits have changed, marketing reports should evolve too.
That is the main topic on this week’s episode of Cyberly. Host Blythe Brumleve walks you through the nuances of creating a marketing report that CEOs won’t hate and details the work it will take to generate those...
https://www.freightwaves.com/news/marketing-data-to-make-ceos-happy-cyberly