#marketing

Restructure for success: Sales and marketing seal the deal

The often lucrative transportation and logistics industry attracts a host of ambitious players seeking a stake.

But far too often companies go years spinning their wheels, so to speak, putting in twice the effort but achieving only incremental success. Frustration grows as efforts to scale and build a customer base appear futile.

It’s not that these companies aren’t doing sales; the founders are giving their best pitches. But word-of-mouth networking can get you only so far. Plus, it’s hard...

https://s29755.pcdn.co/news/restructure-for-success-sales-and-marketing-seal-the-deal

Yum! Brands acquires Tictuk for social media ordering platform

Yum! Brands Inc. (NYSE:YUM), the restaurant group that owns KFC, Taco Bell, Pizza Hut, Habit Burger Grill and WingStreet, announced it has acquired Tictuk, an Isreali omnichannel ordering and marketing platform that enables customers to order food on social media and messaging applications. The financial terms have not been disclosed.

The omnichannel app allows users to complete orders with direct brand interaction on social media and chat channels like WhatsApp, Facebook messenger, Slack, SMS,...

https://www.freightwaves.com/news/yum-brands-acquires-tictuk-for-social-media-ordering-platform

GSCW Day 7 keynote: GaryVee on importance of personal branding

Gary Vaynerchuk, chairman of VaynerX, CEO of VaynerMedia and popular public speaker, has always been outspoken about the importance of a personal brand. 

Instead of relying on sales teams, companies like Nike have used the power of a brand to drive sales revenue. They can create content like podcasts, blogs and videos that are entertaining and engage customers to create long-term sales growth.

“I think a lot of people struggle with personal brands because they think that person is a narcissist...

https://www.freightwaves.com/news/gscw-day-7-keynote:-garyvee-on-importance-of-personal-branding

Lean Staffing Solutions offers full stack of tech, sales and marketing services

Over the past two years, Lean Staffing Solutions has diversified its offerings beyond back-office logistics employees to include revenue-generating positions, sales, marketing and software development. 

At the beginning of October, Lean announced that it had raised a $42.5 million growth equity minority investment from FTV Capital. In a press release, Lean founder and Chief Executive Officer Robert Cadena said the capital would help Lean “advance our product and services and launch into new...

https://s29755.pcdn.co/news/lean-staffing-solutions-offers-full-stack-of-tech-sales-and-marketing-services

137 Sakura Kuma, Executive Director of YKIP, Yokohama-Kawasaki International Port Corporation

Listen to Sakura Kuma who has a holistic view of the port. She has worked as a terminal operator, business developer, landlord, port investments and she thinks that being able to walk in someone else’s shoes makes you more understanding of different perspectives. Sakura works with marketing & sales right now but her mind is geared towards CSR and how to become a responsible port contributing to the future development of the maritime industry.

Sakura gives tips on a book to read now called Upheav...

https://shippingpodcast.com/137-sakura-kuma-executive-director-of-ykip-yokohama-kawasaki-international-port-corporation/

Volvo Penta makes leadership appointments for Americas region

Volvo Penta of the Americas, Chesapeake, Va., has announced the appointment of Yichen Gu to vice president of parts and accessories, as well as the promotion of Marcelo Puscar to vice president of marketing. The changes will strengthen Volvo Penta’s growing presence in the marine and industrial industries across Canada, U.S., Central and South America.

Yichen Gu. Volvo Penta photo

Gu will assume the position of vice president of parts and accessories on March 1, 2020, and will be responsible for...

https://www.workboat.com/news/people-and-products/volvo-penta-makes-leadership-appointments-for-americas-region/

Emilie Christiansen, Legal Counsel, Group Legal – Region Europe and Africa DNVGL

It’s energising to meet young people and listen to what they have to say! What does the Millenials value in the workplace? Who do they want to work for and with?

Meet Emilie Christiansen, former President of YoungShip, she actually stepped down as late as March 2, 2019, and handed over the rein to Ingvild Nordhaug. You see the new Board of YoungShip International here: http://www.youngship.com/contact/ 

We cover so many interesting topics in this episode and here are some links that I promise in...

https://shippingpodcast.com/emilie-christiansen-legal-counsel-group-legal-region-europe-and-africa-dnvgl/

Nir Gartzman, Co-Founder, theDOCK innovation hub

Invited by the Opening Oceans Conference, a new initiative by NOR-Shipping to help realize the potential of the ocean space, I met Nir Gartzman, from theDOCK innovation hub, who was invited to participate in the Nordic ThinkTank session.

Nir has an interesting background, he is a Chief Engineer and an Israeli navy officer who has spent the last 10 years in the high-tech & the clean-tech sector in Israel when his passion for the maritime industry made him focus on the digital arena and co-found...

https://shippingpodcast.com/nir-gartzman-co-founder-thedock-innovation-hub/

Harald Huso, CEO and Founder of Huso

Meet Harald Huso, a developer of new media with a background of twenty years in Norwegian media, advertising, and new media. He even started a maritime tv channel some ten years ago, unfortunately, the financial crisis made it impossible to continue with that, but Harald has the experience and the knowledge about how to use digital media for branding and communication.

We speak about maritime superheroes and why it’s so important with role models. This episode is a “must listen”.

You know your...

Full: https://shippingpodcast.com/harald-huso-ceo-and-founder-of-huso/

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