Masterclass

Masterclass Recap: How to Go Direct and Ditch the Spot Market (Part 1)

Let’s be honest.

If you’re still relying solely on the spot market to run your business in 2025, you’re not building a business—you’re gambling with your livelihood.

I’ve said it before and I’ll say it again:

The spot market load board is not a business model. It’s a temporary solution.

In a recent Playbook Masterclass, we didn’t just talk about ditching the load board—we walked through how to break up with it the right way. Because for small carriers and owner-operators, securing direct freight...

https://www.freightwaves.com/news/masterclass-recap-how-to-go-direct-and-ditch-the-spot-market-part-1

Una carta abierta a la industria de camiones: el libro de jugadas está aquí

Hay momentos en la vida en que una idea toma forma de una manera que nunca esperaba: cuando la conversación correcta ocurre en el momento correcto, desencadenando una reacción en cadena que conduce a algo más grande de lo que esperaba. Para mí, ese momento comenzó con un tweet. Estaba compartiendo...

https://fullavantenews.com/una-carta-abierta-a-la-industria-de-camiones-el-libro-de-jugadas-esta-aqui/?lang=es

An Open Letter to the Trucking Industry: The Playbook Is Here

There are moments in life when an idea takes shape in a way you never expected — when the right conversation happens at the right time, setting off a chain reaction that leads to something bigger than you anticipated.

For me, that moment started with a tweet.

I was sharing my thoughts on a compliance issue — one of the many daily battles small carriers and owner-operators face — when Craig Fuller, CEO of FreightWaves, saw it. He reached out via direct message, inviting me to speak at the...

https://www.freightwaves.com/playbook/an-open-letter-to-the-trucking-industry-the-playbook-is-here