Misfits Market

Misfits Market adds 44th and largest state: California

Misfits Market announces California expansion

Misfits Market, the grocery delivery company focused on sustainable sourcing and reducing food waste, has announced its expansion into California, where it will deliver to all ZIP codes in the nation’s most populous state. Misfits Market offers a wide range of food, including produce, meats and seafood and its newly launched dairy category, for up to 40% off grocery store prices.

The move into California comes on the heels of Misfits Market’s $225 million Series C funding, which it acquired in...

https://www.freightwaves.com/news/misfits-market-adds-44th-and-largest-state-california

Online grocery platform Misfits Market nabs $225 million Series C-1

Misfits Market gets new Series C-1 funding round of $200 million, raises valuation to $2 billion

During online grocery’s brief history in the marketplace, three power players have emerged. Walmart, Instacart and Uber, a trio of well-established companies with dedicated user bases, are currently leading the race, but as the grocery delivery wars heat up, there’s a fourth player that looks ready to throw its hat into the ring.

Online grocery platform Misfits Market on Tuesday announced that it had closed a $225 million Series C-1 funding round, bringing the company’s total funding to $526.5...

https://www.freightwaves.com/news/online-grocery-platform-misfits-market-nabs-225-million-series-c-1

Misfits Market creates 4 more oases in US food deserts

Misfits Market now offering online grocery delivery in Arizona, New Mexico, Nebraska, Oklahoma

Food deserts are areas of the country where residents have little or no access to affordable and healthy foods. Despite COVID-19 accelerating the fight against food insecurity, nearly 20 million Americans still live in these regions. For these people, prospects are slim for major grocers that sell everything you need for cheap — the Walmarts, the Krogers and the like.

Many who live in food deserts don’t have the resources to travel to stores with affordable or nutritious grocery options, so one...

https://www.freightwaves.com/news/misfits-market-creates-4-more-oases-in-us-food-deserts

Direct-to-consumer brand Misfits Market achieves unicorn status

Food waste in the United States is estimated between 30% and 40% of the total food supply, according to the U.S. Department of Agriculture (USDA). USDA’s Economic Research Service estimated the loss at 31% at the retail and consumer levels.

There are a number of reasons for food loss – from spoilage to production problems. At the retail level, overordering and the removal of blemished or less pristine product from store shelves leads to waste. Several startup companies are attempting to tackle...

https://s29755.pcdn.co/news/direct-to-consumer-brand-misfits-market-achieves-unicorn-status