January was the peak sales month for online grocery sales, reaching $9.3 billion during the month, according to a Brick Meets Click/Mercatus Grocery Shopping Survey conducted Jan. 28-31. Sales in February started to fall, dropping 14% to $8 billion, and have remained on a slow decline since, as more Americans began leaving their homes. Sales fell 24% from January through June, according to Bloomberg Second Measure.
But for some companies, online grocery sales and delivery remain red-hot, and...
The retail customer journey has been changed forever. No longer is going to a physical store and browsing the aisles the only method of shopping. More browsing than ever is taking place online, more sales than ever are occurring in digital spaces and more pressure on retailers is driving change – and new challenges – that continue to alter the shopping experience.
Understanding these changes are key to creating successful customer journeys. More importantly, though, is understanding what the...
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