Omar Singh

Surge Transportation blames bankruptcy filing on sales drop after e-commerce boom

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After experiencing record sales growth during the COVID-19 pandemic, digital freight brokerage Surge...

https://www.freightwaves.com/news/bankrupt-surge-transportation-unprepared-for-sales-drop-after-e-commerce-boom

Changing the game: Core business model, plus ecosystem of value

By Omar Singh, president and founder, Surge Transportation

The companies growing rapidly and staying relevant to their customers are offering much more than their core business model – they are offering “core-plus,” some form of additional value creation or frictionless experience. These companies are focusing on developing a rich ecosystem of partnerships and leveraging those partnerships to provide a robust system of offerings rather than sticking just to their core business models.

Surge...

https://www.freightwaves.com/news/changing-the-game-core-business-model-plus-ecosystem-of-value

Why limit your provider mix?

By Omar Singh, president and founder, Surge Transportation

It always surprises me when anybody chooses to arbitrarily limit their options. In this conversation, we’re discussing limiting the number of brokers shippers work with based on, well, the number of brokers they work with rather than based on the specific strengths and weaknesses of their broker partners. 

When it comes to motor carriers, the selection of carrier partners is much more deliberately made on the strengths of those carriers....

https://www.freightwaves.com/news/why-limit-your-provider-mix

Integrations land Surge Transportation in center of FreightTech conversation

In an era when most digital brokerages and TMS integrations are indistinguishable from one another, Surge Transportation is differentiating itself with real-time pricing API, the only proprietary software capable of shipper TMS integration automating both customer load procurement and carrier load bookings.

As the freight landscape is inundated with faster and smarter technologies, shippers are demanding more from their transportation management systems — more capacity and greater cost savings. 

S...

https://www.freightwaves.com/news/integrations-land-surge-transportation-in-center-of-freighttech-conversation

All machines need maintenance: Your broker is the mechanic, not the operator

By Omar Singh, president and founder, Surge Transportation

So much of the conversation recently has been dominated by digital transformation of the supply chain that I thought it might be nice to take a moment to reflect on what got us here.

In the years before APIs, 10 years in my case, our approach was always to provide value as a strategic partner by positioning our relationship with customers in places that needed tweaking — maintenance. Maintenance in routing guides/supply chain can be short...

https://www.freightwaves.com/news/all-machines-need-maintenance-your-broker-is-the-mechanic-not-the-operator

Obstacles to Implementing FreightTech

By Omar Singh, president and founder, Surge Transportation

FreightTech is good, there is no doubt about that. However, the rub is that it is only as good as the team who is willing to use it. Companies can implement and deploy a new technology or capability, but if they don’t get buy-in from the team and incentivize around it, then it may just essentially be a shiny new thing collecting dust. 

Buy-in can be anything from proper training and awareness, to restructuring incentive compensation to...

https://www.freightwaves.com/news/obstacles-to-implementing-freighttech

Don’t call it a comeback: The Surge Transportation story

On this episode of FreightWaves Insiders, Dooner catches up with President & Founder of Surge Transportation, Omar Singh. They’ll walk through hell and back to recount the trials and tribulations Singh has fought through to build his company.  

Omar is a teacher by training and a trucker by trade.  He has a graduate degree from Georgetown University, has studied at Oxford University, and mentors entrepreneurs at Stanford University.  He drove trucks for years to pay for college, taught public...

https://www.freightwaves.com/news/dont-call-it-a-comeback-the-surge-transportation-story

Routing guides are going digital

By Omar Singh, president and founder, Surge Transportation

Routing guides are always going to fail. The basic reason is that forecast is linear but demand fluctuates so they are not always in perfect alignment — especially when taking lead time into account. The end result is tender rejection, a failed routing guide and a need to source capacity in the spot market. 

Let’s take a moment to contemplate a routing guide that never fails. Let’s talk about one that incorporates a version of the spot...

https://www.freightwaves.com/news/routing-guides-are-going-digital

Don’t compete with noncompetes

By Omar Singh, president and founder, Surge Transportation

As we navigate our way through the Great Resignation, which is happening at the same time our nation is facing supply chain challenges of all kinds and thus creating intense competition for talent, I thought it would be worth taking a moment to consider competing for talented logisticians in a fair and reasonable way. 

As an employer, I frequently encounter the issue of restrictive agreements when interviewing prospective candidates and...

https://www.freightwaves.com/news/dont-compete-with-noncompetes

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